Another week, and another bit of advice for writers on Medium! The Coffeelicious published this piece, and you can read it here. In the meantime, here's a teaser below to get you interested...


First, it was boy wizards. Then vampires, especially teenage ones. Werewolves had a bit of a resurgence for a time, and then there was kink brought to a wider audience of bored housewives who devoured it like nothing else. There were books about codes hidden in religious texts or artistic masterpieces, teen heroes chosen to save the world from a dystopian reality game, and on and on and on.
If you haven’t been living under a rock for the last twenty years, you’ll recognise these examples as major trends that have swept through the world of publishing and movies. They spawned bestsellers and then a million copycats who flooded bookstore shelves until we were saturated and moved on to the next thing.
So, what is an aspiring author to do if they want a guaranteed publishing deal? Write whatever matches the current big trend, of course, so they can get in front of publishers who want something that is proven to sell!
Right?
Well, no. Actually, that’s an awful idea. Here’s why.

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